Tuesday, October 6, 2009

BAY AREA MARKETING - Top-rated Direct Mail and Web Coupon Package

Reserve Space Now: Coupons with Direct Mail plus Internet-
HIGHEST-RATED AD MEDIA FOR 2009
at ONE LOW-COST PLACE!


Instant On-Line 2-in-1 Coupon Ad Package Reservation
(Preliminary, Non-binding Agreement)

Direct Mail plus Internet Coupon Advertising Special Package
(NOT a Binding Agreement)

for less than 4c per home
Heres what you get:
- Top 2 MOST POPULAR, EFFECTIVE Advertising Media for Small Business (Adology – See Attached Article)

1.) Full Service- Full Page Coupon MAILING including everything: Quality Design, Printing and Postage to 10,000 addresses of choosing plus color and gloss cover placement (as available) – This is 1/10 the cost of a solo mailing or 1st class letter for postage alone .

2.) FREE Coupon Website with printable coupon, highly optimized on popular coupon sites, YellowPagesCoupons.net AND BayAreaCoupons.info (Over half of our clients show up on first page of Google!). If you don’t already have a website, you will now; if you do have a website we will link this with yours for maximum results. (This feature alone is a $500+ value)

3.) Your Business LOGO on front cover of coupon book mailer

4.) Semi-exclusive (or exclusive) mailing – No more than one other business of a kind and chances are NO OTHER BUSINESS LIKE YOURS IN GIVEN MAILING (We can usually work this out)

5.) TOP RESULTS with the new Top 2 recognized ad media for small business! Let us show you!

This is well over a $1,000 value for just each time you do a mailing with
Coupon Country…


COUPONS + INTERNET are the NEW Ad Media Of choice - #1 rated by small business and consumers alike. The large, expensive mass media Including newspaper, magazine, yellow pages,
Radio and TV are no longer small business advertising of choice, being replaced by less-expensive, targeted mailings and internet …
COUPON COUNTRY is the first to promote
these TOP 2 AD MEDIA in one low-cost
package.

So, be among the first to get on the Coupon Country/Yellow Pages Coupons wagon...


ALL THE ABOVE IS WELL OVER A $1,000 VALUE
You get for under $400

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RESERVE SPACE HERE –
Special Online Coupon Mailing & Internet Package:

 Please include us in your upcoming COUPON PACKAGE special, to be mailed to 10,000 addresses per mailing zone.
Price includes layout, proof, printing, postage, official U.S. Post Office #3602 Certificate of Mailing, and samples of coupon books/extras.

Please fill out the form below and click on "Submit" (if online) or email to: burtkaufman@couponcountry.com or print out and fax completed form to 925-283-8035. Include rough ad copy if you have it or we will follow-up with a simple template with formal agreement to fill out . Be prepared to email any pictures or logos, preferably clear pdf or jpg .. Your information will not be shared with anyone outside Coupon Country.

Note: this is only a pre-agreement. Coupon Country will follow up with a simple , formal agreement with instructions, schedule, pricing, etc.
 I want business NOW. I’m interested in your Next , Soonest Mailing (one mailing — usually mails within two weeks. Special online pricing includes all the extras: optimized coupon website, front cover logo plus – a $1,000 + value

 Triple the business! Give me your Next Three Mailings Deal (an additional $150 savings) — Includes FREE Internet Coupon on www.yellowpagescoupons.net plus www.BayAreaCoupons.info

 My Choice (specify mailing area and dates): ______________________
— see mailing schedule)
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Choose Additional Options:
 Full Color Option (only $50 extra per mailing — 2 mailing minimum)

 Solo Mailing ( minimimum 5,000 mailing @ approx. 40c/ address for typical large postcard or three-fold mailer

 Other (specify) _____________________________________
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Your Contact Information

Name:
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Business:
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Email:
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Phone:
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Fax:
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We will follow up with a simple, formal template/agreement , also asking you for rough ad copy including pdf or jpeg of any logos or pictures to email to burtkaufman@couponcountry.com or fax copy to 925-283-8035


Further Backing Information…

Online to Grow as 26% of Small Businesses Up Ad Spending

Though 97% of US small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising - especially online - and another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research.
The “Ad-ology Small Business Marketing Outlook” survey found that though 25% of owners of small businesses with less than 100 employees are fearful about the current economic situation and 58% are concerned, they are also cautiously optimistic. Some 83% expect 2009 sales to be up or about the same as 2008.

In terms of 2009 spending on various media types, more than half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), direct mail (51%) and newspapers (51%),.

The biggest factors for small-business owners in making the decision to select specific advertising vehicles are rates (50%), proximity to business prospects (48%) and doing what the company has always done (41%).
adology-influences-advertising-media-bought-2009.jpg

Despite plans to increase spending in some areas, the research also reveals that small-business owners are increasingly questioning whether mass media advertising effectively reaches their desired audience. These advertisers understand the importance of being top-of mind with their customers, and they agree that advertising plays a crucial role in the future of their businesses. However, most (78%) think referrals are their best source for new customers and only 37% think the best way to deliver their marketing message is “to as many people as we can.”

Still, nearly 60% of advertisers surveyed feel that their advertising works more than 40% of the time and judge its effectiveness mostly based on an increase in foot or phone traffic (34%), increased lead generation (21%), and an increase in net sales (21%).

Broken down by specific media, 44% of respondents ranked online advertising as effective, followed by direct mail (32%), Yellow Pages (28%), and newspapers (27%).

adology-small-business-marketing-effective-advertising-media-delivering-message.jpg

This perceived effectiveness is directly related to the planned 2009 spending for these media types, Ad-ology said.

Other survey findings:

* More than two-thirds of businesses surveyed indicate they did not spend at least $1,000 on advertising in the preceding 12 months, mainly because of budget limitations. Forty-eight percent of these non-advertisers do not advertise because of lack of money and 47% cited the high cost of advertising.
* 52% of small business owners agree with the statement “you can gain market share by marketing while your competitors are cutting back.”
* 74% believe their company must be one of the first two or three that come to a customer’s mind when they need what the small business owner is selling.
* More than half of respondents plan to spend the same or more time and money on their websites (53%), e-mail marketing to current clients (55%), and e-mail marketing to potential clients (51%). Use of and interest in the more established online marketing methods continue to grow for small businesses.

adology-small-business-plan-spend-more-less-online-marketing-2009.jpg

* 58% plan to spend more on social networking in 2009, but the majority are not using other emerging media beyond email and websites: 77% do not use online video, 83% do not podcast, and 82% do not use mobile advertising.
* When evaluating media ad sales reps, small-business owners look first for one who “knows my company/line of business, ” and “delivers what they promise.”

“Small business owners rely on advertising sales reps for guidance and are clearly looking for consultative partners in the advertising process,” said C. Lee Smith, president and CEO of Ad-ology Research. “They are more likely to purchase advertising from those that understand their business,” Smith said.

About the research: The survey was conducted by Ad-ology Research via an online panel of 863 owners of US businesses with less than 100 employees in October 2008. The Small Business Marketing Outlook report is available for purchase at http://www.ad-ology.net.


3527 Mt. Diablo Blvd #288, Lafayette, CA 94549  (925)284-7168  788-3316 fax (925)283-8035