Saturday, November 28, 2009

ONLINE MARKETING Teaching Lessons to Traditional Ad Agencies

theeconomist_logo

Online advertising: The ultimate marketing machine | The Economist


Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.

Internet advertising

The ultimate marketing machine


Jul 6th 2006 | SAN FRANCISCO
From The Economist print edition

Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable



IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said. “The trouble is, I don't know which half.”

Wanamaker's wasted half is not entirely proverbial. The worldwide advertising industry is likely to be worth $428 billion in revenues this year, according to ZenithOptimedia, a market-research firm. Greg Stuart, the author of a forthcoming book on the industry and the boss of the Interactive Advertising Bureau, a trade association, estimates that advertisers waste—that is, they send messages that reach the wrong audience or none at all—$112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate.

FOR ONLINE ADVERTISING:Business Card

Friday, November 27, 2009

RADIATION IN CELL PHONES

Cell Phones are possibly the hottest selling gifts for Christmas. So, i-store and Yellow Pages Coupons weigh in on the controversy of radiation levels in cell phones as we embark on our holiday shopping. Just another shopping tip from Yellow Pages Coupons and the i-Store.

CELL PHONE RADATION For years, there has been a debate about whether cell phones are dangerous. Much of it has centered on the question of whether or not the radiation they emit can cause brain tumors or other health problems. Late GOP strategist Lee Atwater was one of the early adopters of cell phones. He was often photographed with a cell glued to his ear. When he died of a brain tumor at age 40, many started speculating about the long-term dangers of cellular technology. What level of radiation does your cell phone emit? The Environmental Working Group has compiled a new list of radiation levels across a variety of phones. CLICK PICTURE FOR CHART OF RADIATION OUTPUT PER CELL PHONES / CATEGORIES

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Motivational Poster, adapted to musical education from an original drawing issued by the National Cash Register Co. to point the road to business success. It originally appeared in THE ETUDE music magazine, published October 1913 and includes some of the unique language and jargons of the time. Great inspiraational and motivational tool/gift for anyone, especially young people starting out. Just follow the 'Road to Success,' making sure not to fall prey to 'bohemianism,' shiftlessness' or one of the many other pitfalls along the way. Don't lose time at the 'Hotel Know It All' or 'Mutual Admiration Society' waiting for compliments such as 'Caruso can't touch you' or 'You'll set the world on fire.' Once you reach the 'Gate of Ideals' you've nearly reached the big zither(?) of success! Great promotion or gift. 23 x 17 1/2, black writing on white, glossy 80 lb. paper stock, comes rolled. Click image twice to blow up size:

It has since become popular with students, business persons and people in all walks of life. Purchase 1 poster for $15 or 2 for $20 plus $5 for shipping and postage. Pay by PayPal or credit card (Visa,Master Card or American Express). Entertainment Advertising copyrighted the poster in 1982 and is the only known source for the poster. See to appreciate. An deal gift for or any occassion. May pay 1) with Paypal or Credit Cards using handy menu below , 2) email your credit card info to info@thetimetraveler.com or 3) Call it in: 1-888-429-3272. Only available from Yellow Pages Coupons. SAVE ON SHIPPING! We only charge $5 flat rate shipping, regardless of thequantity you buy. Cannot guarantee delivery by certain date..usualy takes 3-7 days.
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PRINT: Simply copy and and paste the following copy into your website, business newsletter or flyers. Please include attached logo with link
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or
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'Yellow Pages Coupons is the leading online coupon shopping directory for the San Francisco Bay Area and beyond.
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And now also visit our new sister site
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for additional savings coupons and deals.


http://www.YellowPagesCoupons.net

http://www.BayAreaCoupons.info


Just let us know where we can find our
ad copy within your ad medium . Then provide us
with your reciprocal ad copy which we will put on
our site(s) within 24 hours.

Email or call if any questions

burt@yellowpagescoupons.net
925-284-7168








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COUPON COUNTRY Mail, Web and Print Marketing | 3527 Mt. Diablo Blvd. | #288 | Lafayette | CA | 94549

Monday, November 9, 2009

FREE RECIPROCAL ADVERTISING

Business Owners: A Unique Marketing Opportunity
FREE RECIPROCAL ADVERTISING

Reciprocate with the Bay Area's #1 Source for Online Coupons and Discount Shopping - at Absolutely No Cost to you!
- A Great Promotion FREE for Your Audience -
Perfect for Recession Savings and Holiday Shopping!


Follow these simple instructions:

PRINT: Simply copy and and paste the following copy into your newspaper,
website, business newsletter or flyers. Please include attached logo with link

RADI0/BROADCAST: Simply read or record for airing the following ad copy:

AD COPY to use for either PRINT or RADIO/BROADCAST:
'Yellow Pages Coupons is the leading online coupon shopping directory for the San Francisco Bay Area and beyond.
At YellowPagesCoupons.net you will find
hundreds of money-saving coupons to leading retailers including Macy's, Target, Best Buy and Walmart, as well as local restaurant and home service deals and discounts. Need a smog check for your car or your carpets cleaned? Yellow Pages Coupons will save you big money.
Conveniently, discount shop for all your holiday gifts in the comfort of your home or office .
Simply Google 'Yellow Pages Coupons.' That's Yellow Pages Coupons.net - Your #1 Source for Online Coupons
And now also visit our new sister site
BayAreaCoupons.info
for additional savings coupons and deals.'

http://www.YellowPagesCoupons.net

http://www.BayAreaCoupons.info

INCLUDE THESE LINKS WITH AD/PRINTED COPY:
http://www.YellowPagesCoupons.net
and / or
http://yellowpagescoupons.net/category/2-san-francisco-east-bay/
and / or
http://www.BayAreaCoupons.info


FINALLY,
Just let us know where we can find our
ad copy within your ad medium . Then provide us
with your reciprocal ad copy which we will put on
our site(s) within 24 hours and send you the link to view it.

Email or call if any questions

burt@yellowpagescoupons.net
925-284-7168

We think this will be a very, cost-effective marketing tool
for both parties. Thanks for your participation.