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Friday, December 11, 2009
A Special Christmas Offer from Coupon Country Cards
Saturday, November 28, 2009
ONLINE MARKETING Teaching Lessons to Traditional Ad Agencies
Online advertising: The ultimate marketing machine | The Economist
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable.
Internet advertising
The ultimate marketing machine
Jul 6th 2006 | SAN FRANCISCO
From The Economist print edition
Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable
IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said. “The trouble is, I don't know which half.”
Wanamaker's wasted half is not entirely proverbial. The worldwide advertising industry is likely to be worth $428 billion in revenues this year, according to ZenithOptimedia, a market-research firm. Greg Stuart, the author of a forthcoming book on the industry and the boss of the Interactive Advertising Bureau, a trade association, estimates that advertisers waste—that is, they send messages that reach the wrong audience or none at all—$112 billion a year in America and $220 billion worldwide, or just over half of their total spending. Wanamaker was remarkably accurate.
FOR ONLINE ADVERTISING:
Friday, November 27, 2009
RADIATION IN CELL PHONES
Cell Phones are possibly the hottest selling gifts for Christmas. So, i-store and Yellow Pages Coupons weigh in on the controversy of radiation levels in cell phones as we embark on our holiday shopping. Just another shopping tip from Yellow Pages Coupons and the i-Store.
For years, there has been a debate about whether cell phones are dangerous. Much of it has centered on the question of whether or not the radiation they emit can cause brain tumors or other health problems. Late GOP strategist Lee Atwater was one of the early adopters of cell phones. He was often photographed with a cell glued to his ear. When he died of a brain tumor at age 40, many started speculating about the long-term dangers of cellular technology. What level of radiation does your cell phone emit? The Environmental Working Group has compiled a new list of radiation levels across a variety of phones. CLICK PICTURE FOR CHART OF RADIATION OUTPUT PER CELL PHONES / CATEGORIES
For years, there has been a debate about whether cell phones are dangerous. Much of it has centered on the question of whether or not the radiation they emit can cause brain tumors or other health problems. Late GOP strategist Lee Atwater was one of the early adopters of cell phones. He was often photographed with a cell glued to his ear. When he died of a brain tumor at age 40, many started speculating about the long-term dangers of cellular technology. What level of radiation does your cell phone emit? The Environmental Working Group has compiled a new list of radiation levels across a variety of phones. CLICK PICTURE FOR CHART OF RADIATION OUTPUT PER CELL PHONES / CATEGORIES
CHRISTAMS COUPONS, DEALS GIFTS - SAVE BIG AT NEW HOLIDAY SHOPPING SITE!
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Buy your 
COUPON COUNTRY Mail, Web and Print Marketing | 3527 Mt. Diablo Blvd. | #288 | Lafayette | CA | 94549 |
Monday, November 9, 2009
FREE RECIPROCAL ADVERTISING
| Business Owners: A Unique Marketing Opportunity FREE RECIPROCAL ADVERTISING Reciprocate with the Bay Area's #1 Source for Online Coupons and Discount Shopping - at Absolutely No Cost to you! - A Great Promotion FREE for Your Audience - Perfect for Recession Savings and Holiday Shopping!  Follow these simple instructions: PRINT: Simply copy and and paste the following copy into your newspaper, website, business newsletter or flyers. Please include attached logo with link RADI0/BROADCAST: Simply read or record for airing the following ad copy: AD COPY to use for either PRINT or RADIO/BROADCAST: 'Yellow Pages Coupons is the leading online coupon shopping directory for the San Francisco Bay Area and beyond. At YellowPagesCoupons.net you will find hundreds of money-saving coupons to leading retailers including Macy's, Target, Best Buy and Walmart, as well as local restaurant and home service deals and discounts. Need a smog check for your car or your carpets cleaned? Yellow Pages Coupons will save you big money. Conveniently, discount shop for all your holiday gifts in the comfort of your home or office . Simply Google 'Yellow Pages Coupons.' That's Yellow Pages Coupons.net - Your #1 Source for Online Coupons And now also visit our new sister site BayAreaCoupons.info for additional savings coupons and deals.' http://www.YellowPagesCoupons.net http://www.BayAreaCoupons.info INCLUDE THESE LINKS WITH AD/PRINTED COPY: http://www.YellowPagesCoupons.net and / or http://yellowpagescoupons.net/category/2-san-francisco-east-bay/ and / or http://www.BayAreaCoupons.info FINALLY, Just let us know where we can find our ad copy within your ad medium . Then provide us with your reciprocal ad copy which we will put on our site(s) within 24 hours and send you the link to view it. Email or call if any questions burt@yellowpagescoupons.net 925-284-7168 We think this will be a very, cost-effective marketing tool for both parties. Thanks for your participation. | |
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